Most eCommerce stores offer multiple delivery methods — local pickup, same-day delivery, and national courier shipping.
But here’s the catch: when customers see every option at once, they freeze.
Confusion kills conversions faster than bad pricing.
The Real Problem: Too Many Options, Shown to the Wrong People
A clean checkout is powerful. But Shopify and WooCommerce don’t give you control over who sees what.
That’s how chaos happens.
Picture this:
- A customer in another state sees “Local Pickup” and thinks, what’s that?
- A local customer sees “Nationwide Shipping” with a $12 fee and leaves confused.
- A courier option overlaps with a same-day delivery zone.
The result? Friction, frustration, and abandoned carts.
What Customers Actually Want
Your customers don’t need more shipping choices — they need the right ones.
They expect:
- Local pickup only if they’re near your store.
- Local delivery only if they’re within your radius.
- Nationwide shipping only if they’re outside that range.
In short:
Show the right method to the right person at the right time.
Why Shopify and WooCommerce Can’t Handle This (Yet)
Out of the box, both platforms fall short:
- Shopify can’t hide “Local Pickup” for non-local addresses.
- WooCommerce zones are static — they don’t respond dynamically to the customer’s location.
- You can’t combine conditions like distance + product + cart value without custom code.
That’s why your checkout looks cluttered and confusing.
The Fix: Rule-Based Visibility
This is where RuleHook comes in.
It lets you control shipping method visibility with if/then logic, so each customer only sees relevant options.
Examples:
- IF shipping_country = “US” AND distance < 15km → show “Local Delivery”.
- IF shipping_country = “US” AND distance > 15km → show “Nationwide Shipping”.
- IF postcode = 90210 → show “Local Pickup”.
- ELSE hide all local options.
That’s clean, smart, and automatic.
How It Works in Practice
- Connect Your Store
- Sync your Shopify or WooCommerce store to RuleHook.
- Add a Rule
- Example:
- Condition: Distance from store ≤ 20km
- Action: Show “Local Delivery”
- Save and Test
- Customers now see only relevant shipping options — no confusion, no friction.
Why This Matters
A smooth checkout does three things:
- Reduces cart abandonment.
- Increases conversion rates.
- Builds customer trust.
When customers see irrelevant shipping methods, they lose confidence.
When they see only what applies to them, they click Buy Now faster.
The RuleHook Edge
With RuleHook, you can:
✅ Offer local pickup for nearby customers only.
✅ Enable local delivery within defined zones.
✅ Show national couriers for everyone else.
✅ Hide or rename methods dynamically.
No custom code. No plugins stack. No headaches.
The Takeaway
Shipping isn’t just logistics — it’s user experience.
Cluttered options confuse. Smart rules convert.
If your checkout looks like a maze, fix it before your next sale.
👉 Try RuleHook free and make your shipping as smart as your store.