Shipping problems don’t usually show up as “shipping problems.”
They show up as:
- Abandoned carts.
- Complaints like “Why are there two shipping options?”
- Margin leaks you don’t notice until your courier bill arrives.
That was exactly what Luna & Ash, a mid-sized Shopify home décor store, was dealing with before they discovered RuleHook.
The Challenge
Luna & Ash sold a mix of small items (candles, tableware) and bulky goods (lamps, mirrors, furniture).
Their setup? A single Shopify zone with flat-rate shipping.
At first, it seemed fine. But as orders grew, problems started stacking up:
- Small orders were overcharged.
- Heavy orders were undercharged.
- Local customers saw “Nationwide Delivery” when they were just 5 km from the warehouse.
- Express and standard options showed up at the same time — confusing everyone.
Result: rising refund requests, complaints, and declining profit margins.
The Real Problem
Their issue wasn’t couriers.
It was shipping logic — or rather, the lack of it.
Shopify’s native tools didn’t allow for product-based conditions, postcode filtering, or dynamic rate adjustments.
They were flying blind, using manual rates that didn’t reflect reality.
The Fix: Rule-Based Shipping with RuleHook
When Luna & Ash installed RuleHook, their goal was simple:
“We want the right customer to see the right shipping option at the right time.”
In under 30 minutes, here’s what they did:
1️⃣ Split Logic by Product Type
- IF product_tag = “fragile” → add $8 handling fee.
- IF product_tag = “heavy” → hide Express option.
2️⃣ Added Regional Control
- IF postcode starts with 9 → add $12 remote area surcharge.
- IF postcode within 15km → show “Local Delivery.”
3️⃣ Introduced Free Shipping Thresholds
- IF cart_total ≥ $100 → Free Shipping.
- ELSE → Standard rate = $7.95.
4️⃣ Cleaned Up the Checkout
- Hid irrelevant methods automatically.
- Renamed visible ones dynamically (“Local Pickup – Ready in 1 Hour”).
The Results
After the first week of using RuleHook:
- Checkout abandonment dropped 14%.
- Average Order Value increased by 18%.
- Refund requests from wrong shipping options dropped to zero.
And the best part? They didn’t write a single line of code.
The Takeaway
Most “shipping issues” aren’t technical — they’re logical.
If your platform doesn’t let you think in rules, you’ll always be patching problems manually.
RuleHook gives you what Shopify and WooCommerce never did:
real control over who sees what, when, and how much they pay.
No developers. No hacks. No chaos.
👉 Try RuleHook free and fix your shipping logic today — before your next courier bill reminds you why you should’ve done it sooner.